NEWS RELEASE                                                                                    Click for pdf version
For Immediate Release

Media Contact:
Erin Lima, Marcom Manager
Simply Automated, Incorporated
5825 Avenida Encinas, Suite 101
Carlsbad , CA 92008-4401
Office: 760-431-2100

Simply Automated, Incorporated, Poised to Take Company to the Next Level,
Names Hank Kraus President/CEO

SAN DIEGO, CA – November 8, 2005 – – leading developer and manufacturer of UPB-based (Universal Powerline Bus) home automation products is proud to welcome aboard Hank Kraus who will serve as President and CEO, allowing Fred Kiko, founder of Simply Automated, to focus his attention and energy on new product development as the Chief Technical Officer.


"I am very excited and honored to be joining an innovative company with such a dynamic and talented team,” said Mr. Kraus. “The team here at Simply Automated shares my entrepreneurial spirit and enthusiasm, and I look forward to guiding them into the future and to positioning the company for the next stages of growth and development.”

Mr. Kraus brings with him over 25 years of experience as a successful businessman and entrepreneur. Before joining Simply Automated, he served as President and CEO of Romer Inc., Tomotherapeutics and Biosafety Systems. In 1993 he was nominated for Inc. Magazine’s Entrepreneur of the Year.

About Simply Automated, Incorporated
Simply Automated manufactures ultra-reliable, easy-to-install, home automation products for retrofit and new construction applications.  Our line of ultra-reliable UPB-based wall switches, in-wall controllers and control modules reduce installation costs and enable customized automation and management of appliances, lighting and other devices in homes and small offices, without the need for additional wiring in the walls. For additional information we invite you to visit Or you can contact us by phone during regular business hours at (800) 630-9234.


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NOTE: Not affiliated with Simply Automated Control Systems Inc. (DBA Simply Automated) a Canada-based supplier and installer of "smart home systems."

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